Hi, I'm Geoff, a photographer based in London.
I'm not one for piling on the noise. To me, a proper good photograph is simple, clean, and has a strong sense of subject — built on natural light and considered composition, with everything else stripped right back.
This obsession with subtraction has been over a decade in the making. I started out shooting weddings, then moved into product photography — including work for ASUS — before that curiosity eventually pulled me towards fashion portraiture. In 2023, I moved to London, where I've spent the past few years focusing on portrait and fashion work. My background in architecture taught me structure and clean lines; fine art kept my eye sharp for colour. Both have shaped the way I see — and shoot — everything since.
Since picking up a camera in 2014, my approach has stayed pretty simple: I treat every shoot like hanging out with a mate. We have a laugh, no pressure to "perform." Once that distance disappears, that's when the photos start to feel like they've got something real in them.